Every year, I have to roll my eyes, go silent on social media, hide in my bedroom, block out all noise, and pretend it doesn’t exist.
Even after it’s over, I still have to wait at least 24 hours or more for it to wane off and people to go onto something else. It is called the Super Bowl.
What could have possibly possessed me to despise it so much over the past several years? Never mind that it is a football game. If you watch football, great. I personally never understood the excitement of watching men tackle each other to score touchdowns.
Therefore I do not watch it and I am not hating on the sport itself. But, what I AM sick of is this particular annual event that is one of the most over-the-top things ever. The nonstop branding and commercialization makes me want to yank my hair out.
Think about it this way: let’s just say you don’t like blueberries. You ate a few and found them to not be your taste. Then all of a sudden, a massive annual blueberry market event is announced. It is televised with celebrities making an appearance, there are hundreds of commercials that promote it as a way of getting you to buy their products, EVERYONE is talking about it, and you can’t go anywhere; not even the grocery store without seeing it being promoted with balloons, and discount stands. It is inevitable online and offline, no matter how much you ignore it, the media will find a way to shove it down your throat. Even all your friends and family around you talking about it is a method of that.
That is what it is like for me in terms of the Super Bowl. It’s like when you’re not fond of something, everyone around you loves it, and the media advertises and inserts it onto everything, including something you love. It just becomes annoying and gives you more reason to hate it.
For example, imagine you love Star Wars like me, then after being bombarded with Super Bowl ads everywhere, the franchise decides to do a football themed video to honor it. It’s bad enough trying to avoid it if you don’t like it, but it’s even worse when something you enjoy that you probably use to escape it, jumps on the bandwagon.
But it’s mainstream, which means it’s like it’s expected that you should participate because everyone else does, it’s a standard of society. Gather your friends and family with all the junk food you can salvage and watch those two teams fight over a ball. Then you get your over the-top halftime show with whatever celebrity the NFL can fetch to perform who is currently hot and in.
I’m not judging you if you choose to enjoy watching it every year with others. But please don’t try to get me involved.